Hello Sunshine, a media company co-founded by Reese Witherspoon, has established a partnership with World of Women (WoW), an NFT collection with the aim of attracting more women to the world of NFTs and promoting diversity and equality.
“While the crypto and NFT space is largely dominated by men, there are inspiring leaders like World of Women creating incredible communities for women during this massive shift for media and technology. We’re proud to partner with WoW to expand their universe of characters and to develop innovative scripted and unscripted content. We look forward to engaging with the remarkable WoW community at every step of this partnership and creating opportunities for WoW holders to work collaboratively with Hello Sunshine on transforming the WoW art into powerful stories.” – Reese Witherspoon
Hello Sunshine will expand the World of Women character world and brand into entertainment products such as feature films and Television shows as part of the agreement.
The deal is another indication of NFTs’ rising appeal and the potential they offer for traditional media organizations looking for intellectual property.
World of Women emerged in July 2021 with 10,000 avatars by female producers, fast becoming one of the most popular and successful NFT collections.
Individual pieces in the World of Women’s NFTs have been sold for more than $ 100,000, generating more than $120 million in trade until now.
