Some professionals and brands are entering virtual worlds (like Decentraland or The Sandbox) as a marketing strategy.
But there is also the other side. Some of them are entering these spaces to learn.
The incentives and community management on these new worlds can be very different from the ones we are used to.
From a strategic POV, it’s like launching a website in the 90s or joining a new social media.
A lot of companies do not have a big strategy for it, but it’s a necessary step to put their employees and some stakeholders in these new fields to learn more about them.
Remember: to get into Web 3, your company doesn’t necessarily need to launch an NFT collection – as it may seem.
There are many other ways and it’s great to see more and more brands exploring these new spaces in different ways.
