Many Web3 Founders are attracted to the siren song. In this case, the siren song is the desire to launch your own token. Tokenization is one of the great revolutions brought about by Web3. Among other things, it can: – Bring liquidity to the market; – Helping in the entry of players that could not […]Read More
We started the first idea of Inevitable – to be an agency that would help artists to launch their NFT collections – at the beginning of 2021. That was before BAYC, Cool Cats, Doodles, and Moonbirds. Today, Yuga Labs, the company behind BAYC, is valued at $ 4 billion. Trying to explain a success like […]Read More
NFTs volume is 99% down from its peak. Bitcoin, Ethereum, and almost every other crypto are having a hard time when compared to their all-time high reached in 2021. The macro is also not looking good: war, inflation, and so on. This seems like the worst time to talk about web3, right? Or does that […]Read More
It can be difficult to build a web3 strategy when we have so many buzzwords and variables out there. DeFi. NFTs. DAOs. Crypto. Tokens. Wallets. Avatars. Gaming. Airdrops. Metaverse. Blockchain. Exchanges. Collectibles. Digital Twins. Marketplaces. Digital Identity. Decentralization. To anyone entering this space, it can seem intimidating and overwhelming. If we are trying […]Read More
Some people say that web3 will kill advertising. Web2 is all about it. Some of the biggest web2 platforms and companies rely on ads as their biggest – or extremely relevant – revenue stream. Take a look at these visuals from Visual Capitalist: Google and Facebook may be the biggest cases, but Amazon and Apple […]Read More
In July 2022, Chris Brown – 123 MILLION followers on Instagram – launched his NFT collection, called Breezyverse. 10,000 (oh really?) NFTs were available at an approximate price of $440. In an eventual sold out, the collection would have raised $4,400,000. That is not what happened. After a few weeks, only 3% of the collection – 297 items […]Read More
Web3 is a fascinating space. This is exciting. But also a problem. Tech-savvy founders and builders are building a lot of new platforms and services right now. And a lot of them involve tokens. Ooooh I said the word. So sexy for web3 native professionals, and so confusing for those trying to cross the bridge. […]Read More
We talk with dozens of brands interested in joining the NFTs space every month. Their managers are caught up in the hype. After all, headlines are showing collections raising millions of dollars, huh? Of course this will engage. But that’s a trap. 90% of the brands joining the NFTs space right now don’t have a […]Read More
Defining web3 can be tricky. Being such a new space still under construction, it is difficult to have concrete definitions of something that is still building its foundations. However, that doesn’t mean we can’t try. Definitions can be limiting, but they help us focus on what really matters. In a space with as many variables […]Read More
1) New Business Models Ownership Economy will bring new business models based on creating new assets from existing ones. Think about fanfics, for example, and how much they can be monetized by fans, paying royalties to the original creator, using technologies like NFTs. 2) From fans to communities Ownership Economy will help transform fans (more […]Read More